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Say NO!SPEC work!

Welcome to NO!SPEC

The NO!SPEC campaign: Serves as a vehicle to unite those who support the notion that spec work devalues the potential of design and ultimately does a disservice to the client.

Our mission: To educate the public about speculative, or 'spec' work.

Our target: Those who use creative services, as well as creative professionals (designers, photographers, illustrators, typographers, writers and those in marketing, branding and advertising).

What you can do: Read NO!SPEC's Protocols. Place a "NO!SPEC" logo on your site. Sign the NO!SPEC petition. Distribute the "NO!SPEC" posters. Contact us with your thoughts, comments, articles and insights.

Requirements: The only requirement for participation is putting the appropriate value on your profession.

When Saying No Politely Gets You In the Door

Dear NO!SPEC,

Just wanted to share a recent email exchange I had with a prospective employer who asked candidates to do a test design on a new project. I liberally stole and altered sections from an article posted on your site: “Why Speculation Hurts,” by Robert Wurth. I’ve taken out the name of the company and person I corresponded with.

……………………………………………………………………………………………………………………..

Dear ###,

I’m sorry that I wasn’t able to complete the design test. This week has been incredibly busy for me and I would have had to turn away paying jobs in order to work on it. In thinking about it, I’ve found that I feel this kind of test is not a good way to choose a designer. In my case, not only would it require me to pay for the privilege of being tested, because I would loose paying work, it also wouldn’t give you the information you’re looking for to make a hiring decision.

Without any briefs, discussions or research with ***, the design would lack the benefit of strategic thinking and would rely on speculative style. Even if you liked the way it looked, and it appeared to be on target, it wouldn’t show a design with the best solution.

When more information about the plan of action and goals of the project can be absorbed, design guesses are replaced with pragmatic insight. That way the designs develop with a context more relevant to ***’s business needs, and that makes for better working design solutions.

A single design doesn’t tell what a long-term relationship with the designer might offer. Also, the idea of working hard on a project unpaid, and one that I give up any rights to ownership of my work, on top of the possibility of being passed over would feel unfair and humiliating.

With that said, I’m sad to walk away from the possibility of working for ***. I really think it’s a brilliant approach to publishing and I would love to be a part of it. I truly wish *** all the best. This note is not meant as a rebuke, but rather an offering of a perspective you may not be aware of.

Sincerely,
Gregg

……………………………………………………………………………………………………………………..

Hi Gregg,

Thank you so much for the email. I really appreciate your honesty and insight and I think you have some really valid points. I think you have a great resume and portfolio and would still love to bring you in to meet the team. I hope this is not a deal breaker and you would still be interested in coming in in person.

If so, would it be possible for you to come in early next week, either Monday, Tuesday or Wednesday? I can work with your schedule to find time to meet with our VP of Marketing and some other team members.

I am off to the airport but will have access to email over the next few days so please let me know your thoughts. Again thank your for the email.

Regards,
###

Comments (1)

NO!SPEC News: Poster by Jerett Patterson

Jerett Patterson of Five6teen has generously contributed the fantastic poster below for our collection - Spec: Don’t Make Me Get The Soap! Thanks Jerett!

Spec: Don’t Make Me Get The Soap!

Jerett’s poster can be downloaded here.

As before, check out posters by George Gruel, Chad Behnke, Jeff Andrews, Rob Gough and Von Glitschka.

The NO!SPEC posters are 300 dpi, CMYK and/or spot color, PDF printable on A4 and Letter.

If you are interested in contributing a poster design for usage in promoting NO!SPEC just contact us for the logo files. Note: It might take us a little while to get them up, but get them up we will.

Comments

99designs: Bullshit 2.0 | I’m a Proud Weenie! | Blowing Competitions Up, and Other Acts of Good Citizenship

Spec Conversation Roundup:

graphicPUSH: 99designs: Bullshit 2.0

99designs: “99designs was started by designers for designers”

Kevin: “I am struggling to form the intensely negative, logic-dismantling superlatives I need to accurately convey the sheer depth of absolute bullshit this clump of words was pulled from. This is one of the most hollow and forced statement I have ever seen. It insults everything about the real-world graphic design industry and the hard-working professionals that make a living building long-term client relationships, crafting deep and varied portfolios, and routinely putting their blood, sweat and tears into their work.”

Freelance Switch: Freelance Radio, Episode 12: I’m a Proud Weenie!

This episode’s theme is spec work. We talk about our own opinions on the controversial issue, and also refer repeatedly to the No Spec project.

Design Altruism Project: Blowing Competitions Up, and Other Acts of Good Citizenship

David Stairs From the last weeks of summer onward I am bombarded with e-mail urging me to involve students in “real world” design situations. Without sounding too cynical about the practice, it seems to me that the outside solicitations of my students’ involvement are a means for organizations and/or corporations to garner spec work and public relations kudos under the guise of being good neighbors.

Separate conversations. Various takes. All worthwhile.

Comments (1)

From the Logo Factor: Are logo design contest sites even legal?

Steve’s written a thought-provoking article at the Logo Factor Design Blog. Are logo design contest sites even legal?.

Quoting Steve: “I’m of the opinion that logo design contests, not the cute effort where the local church asks the kiddies to design some artwork for the Sunday picnic, but these logo design contest sites popping up everywhere on the web, are skirting very close to the law, if not breaking it altogether.”

Here’s toasting to the prediction of more than one logo contest site will start a mad scramble for legal council. It’s a long post so sit back with a cuppa and enjoy.

Once again, a nice one Steve.

Comments (3)

NO!SPEC News: George Gruel Poster Contribution

Awhile back, George Gruel of oddstick.com contacted NO!SPEC about creating a poster design. As you can see below, it’s a welcome addition to our poster downloads section. Ta Chad!

Spec is a four letter word poster download

Chad’s poster can be downloaded here.

As before, check out posters by Chad Behnke, Jeff Andrews, Rob Gough and Von Glitschka.

The NO!SPEC posters are 300 dpi, CMYK and/or spot color, PDF printable on A4 and Letter.

If you are interested in contributing a poster design for usage in promoting NO!SPEC just contact us. for the logo files.

Comments off

Pixish = Spec-ish?

Whoooh, busy time here at no-spec.com, what with the emails and hits rolling in on the subject of Derek Powazek’s new site, Pixish.

Like other posters, I hold Derek in high regard so his waffly stance - professing to be against spec yet promoting spec - was a confusing surprise.

Note: For those interested in the whole back and forth, the growing conversation can be found at pixish - Google Blog Search. And a rolling conversation in the comments can be found at MetaFilter - Pixish Tantamount to Spec Work?

But let’s start out with CatCubed - Pixish, web2.0 spec work.

“What is Pixish you might ask? Well according to the site Pixish works as follows.

1. Create an Assignment. Ask for what you want.
2. Get Submissions. People create and submit their work.
3. Peer Review. Community voting helps find the best.
4. Pick Winners. Select your favorites and download.
5. Rewards! Winners get published and paid.

I.E., Pixish’s business model is to use Web2.0 to encourage spec work. You and a bunch of other artists do a bunch of work and maybe the client likes it and you get paid. Actually it’s worse than spec work as on Pixish, all you get is a fragging prize.”

Then we’ll have BeckleyWorks with I Beg to Differ. Pixish is Work On Spec.

Derek has put up a response to what he calls “one concern…heard loud and clear,” that Pixish promotes spec. His response simply doesn’t wash.

His definition of spec work is “where large companies take advantage of designers, getting work without paying.” Actually, spec work is defined as anyone asking designers to do work without paying for it. This includes startup web sites like Pixish. By trying to pawn it off on large companies, Derek seems to be trying to create a “them not us” illusion, and it’s painfully transparent. It almost seems like Derek doesn’t really know what spec work is.”

Then there’s Adam Howell dot org with The Pixish logo belongs next to “spec work” on dictionary.com

“…Derek and the folks at Pixish know this. They even added a response to it on their About page. Saying, basically, “if you don’t like the idea don’t participate” and, “pros like you are lucky, we’re giving talented amateurs a chance to make a name for themselves”. Oh, for crying in a bucket, here we go.”

Oh! And this lovely one from Alex Jones - Spec Work, Pixish, Design Contests and Unicorns.

“Some believe that this is a great opportunity for budding designers to build a portfolio, but as Adam notes, “We’ve got, you know, the web. Blogs. Youtube. digg/reddit/lots of other lowercase social sites. There are no longer just three ways to showcase your talent — there are three bajillion. And if you aren’t getting noticed, sorry, you either aren’t trying hard enough or you suck.”

Timmmmyboy comes into it with Pixish | Bringing down the value of creative design.

“Pixish is a new site that recently launched by Derek Powazek that promotes the ability to bring artists and publishers together. The idea is that there are tons of budding creative artists on the web and why not bring them together and have them compete over your ideas for the “prize” of having their work chosen in a bid.

This is straight up “spec” work and it’s something I (and many designers) have a big problem with, and it’s a problem that doesn’t seem to be going away.”

No Commercial Potential chimes in with My Totally Reactionary, Ill-Thought-Out First Take on Pixish.

“My original question when I first read about it was: “was letsallworkonspec.com already taken?”

Prizes? Designers and photographers who are worth the trouble do not want prizes. They want to get paid. I would maybe be very interested in submitting something for JoCo’s t-shirt, but you know what? I already have three iPods. And I already bought all his music. Even if I had a design the internet hordes loved, I would mostly win redundancy.”

Adam Howell dot org follows up with A follow-up on Pixish.

“Stock photo sites are one thing. Pixish is something completely different. And sorry but until I, and I’m sure several others, see otherwise, I won’t be convinced of anything else.

Update: Shortly after this post was published Derek announced he was taking down all the logo, header design and template assignments, many of which I had mentioned in this post, and would only be accepting pictures and illustrations on Pixish from now on.”

So, what does that make Pixish now? A spec site for Photographers and Illustrators?

What do YOU think?

Comments (21)

NO!SPEC News: Chad Behnke Poster Contribution

Before the holidays, Chad Behnke of Style Type Design requested NO!SPEC logo files for his school project. On receiving his design, I was quite pleased to add it to our poster downloads section. Thanks Chad!

If you have time, check out Chad’s portfolio at his quirky, smile inducing site.

No Respect poster download

Chad’s poster can be downloaded here.

While you are at it, check out posters by Jeff Andrews, Rob Gough and Von Glitschka.

The NO!SPEC posters are 300 dpi, CMYK and/or spot color, PDF printable on A4 and Letter.

If you are interested in contributing a poster design for usage in promoting NO!SPEC just contact us. for the logo files.

Comments

Have a Happy SPEC!FREE Xmas

Wondering what to get that favourite designer in your life?

Better yet, is that favourite designer YOU?

Yes?

Then how about trying these on for size?

Von's SPEC HURTS

From the SPEC HURTS Collection

Von's SPEC U

From the SPEC U Collection

Teddy Bear

And for those needing something a little bit tamer, there’s always our NO!SPEC Teddy Bear.

Aww … sweet.

Note: A special thanks goes to Von Glitschka of Glitschka Studios, who generously gave permission to use his poster designs in our store at cafepress. Thanks Von!

Comments

The Spec Trap: Sitepoint

The Spec Trap
by Terri Stone

Last week, Eric Adams wrote about his experiences using Sitepoint to solicit logo designs for a fledgling non-profit focused on suicide prevention. As I expected, there were some negative reactions from readers who are against work done on spec; that is, with no guarantee of pay.

I understand where these readers are coming from. Spec work may seem seductive when you’re having a slow month, but it’s important to understand its downsides. Even for people just starting out in design, spec work can be detrimental. Not only might you learn bad habits, but the clients you “win” will continue to expect you to work for little compensation after you’ve built up your portfolio. This same pitfall of diminished paycheck expectations applies to established designers, as well.

The drawbacks for clients may not be so obvious, but they do exist. The best resolutions of design challenges come from in-depth client-designer communication and research. Competition sites like Sitepoint don’t foster that approach.

Had I been in a similar situation, I would have looked for a designer whose work I respected and whose style meshed with the project’s creative brief. I then would have asked that designer if he or she would be willing to do the project pro bono. If the answer was no, I would have kept looking.

To take part in this spec/no-spec dialog, go to the voxbox.

— Terri Stone, editor in chief
creativepro.com

Comments (18)

Miles on Free Pitching

Miles’ Blog: That monster called Free Pitch

No matter what you call it, Spec Work, Free Pitch, etc the concept is the same. I’ll get a handful of designers or studios to come up with a handful of concepts for my website, and the winner gets my business.

Great concept? No! There are no winners here.

  • Free pitching devalues your work.
  • Free pitching hurts all of your clients.
  • Free pitching produces crap work.
  • Free pitching makes the client look stupid.
  • Free pitching hurts the entire industry.
  • Free pitching is a big sign saying ‘We’re going broke’.
  • Free pitches encourages less planning.

Read the whole post over at Miles’ Blog.

Good one Miles!

Comments (1)

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